How to Use ChatGPT Instant Checkout
OpenAI recently announced that people will be able to buy items directly from ChatGPT, thanks to their latest feature, Instant Checkout. In this article, we are going to review what this feature is all about and how you can use it for your e-commerce brand.
What is OpenAI’s Instant Checkout?
ChatGPT Instant Checkout lets people buy products directly inside ChatGPT without leaving a chat. A user can ask for something, see the results, and complete a purchase instantly in the same place. At the time of writing this article (October 2025), this functionality is only available for U.S. buyers.
Instant Checkout runs on OpenAI’s Agentic Commerce Protocol, which connects ChatGPT to your store. Payments go through trusted processors, but you still handle everything else like fulfillment, shipping, and support.
The goal is simple. Reduce friction for buyers and make chat a place where discovery and purchase happen together. This is a game changer for both brands and consumers.
How to Use ChatGPT Instant Checkout for Your E-Commerce Shop
Register as a Merchant with OpenAI
To use ChatGPT Instant Checkout, start by registering your store on the ChatGPT merchant page. You’ll need to share your business details, product categories, and contact info.
If you’re on Shopify or Etsy, you’re already eligible and don’t have to build anything. If your store runs on a custom setup, you’ll go through the merchant form and handle integration manually.
Before you apply, make sure your payment processor, shipping setup, and product data are clean and accurate.
Create Your Product Feed
Your product feed is what allows ChatGPT to find and display your products correctly. It includes everything from titles and descriptions to prices, images, and stock levels.
Keep your product titles natural and descriptive. Think about how people actually search. Someone might ask “What’s a good travel backpack under 100 dollars?” so your product data should be written in that same conversational tone.
Update your feed often. If your prices, images, or stock numbers are out of sync, your products might not show up or display properly.
Build a Checkout Integration (If You’re Not a Shopify or Etsy Merchant)
If you don’t use Shopify or Etsy, you’ll need to connect your checkout to ChatGPT using OpenAI’s Agentic Commerce Protocol. This setup allows ChatGPT to send checkout sessions directly to your store.
Your development team will add a few endpoints to handle the process. Once it’s connected, payments will go through your current processor, and new orders will appear just like any others in your system.
Before going live, test every step of the flow. Place a test order, confirm payment, check the email confirmation, and make sure fulfillment triggers correctly.
What Should You Do to Ensure Your Online Shop Is Ready for ChatGPT Instant Checkout?
To get your store ready for ChatGPT Instant Checkout you’ll need to make sure your tech is in order, especially your product feed and structured data.
Start by getting your product feed set up correctly. This is how ChatGPT reads and understands what you sell. Each item should have accurate titles, descriptions, pricing, inventory levels, images and shipping details. If something is missing or formatted wrong your products won’t show or will show the wrong information.
Next review your schema markup. This is the structured data that helps AI systems understand your products. Use clean and consistent schema for product attributes, prices, reviews and availability. The better your markup the easier it is for ChatGPT to surface your products when users search for them in conversation.
Finally test before you go live. Make sure your feed updates properly, your schema is validated and all product details sync without errors. Once the data layer is solid everything else becomes easier to scale.
Is it worth integrating with ChatGPT’s Instant Checkout?
ChatGPT Instant Checkout is one of the biggest shifts in online shopping right now. It’s where search, discovery, and purchase all happen in one place.
If you run an online store, this is your moment to get ahead. Set up your merchant account, build your feed, and make sure your systems are ready. Once you do, your products can start showing up right where people are already shopping, inside ChatGPT.
