What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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How to Use ChatGPT Instant Checkout

October 26, 2025

4 min read

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By Filipe Lins Duarte

OpenAI’s Instant Checkout lets customers discover and buy inside ChatGPT. This guide shows how to register as a merchant, build a clean product feed, connect checkout with the Agentic Commerce Protocol, and validate Product schema so your items surface correctly.

How to Use ChatGPT Instant Checkout

OpenAI recently announced that people will be able to buy items directly from ChatGPT, thanks to their latest feature, Instant Checkout. In this article, we are going to review what this feature is all about and how you can use it for your e-commerce brand.

What is OpenAI’s Instant Checkout?

ChatGPT Instant Checkout lets people buy products directly inside ChatGPT without leaving a chat. A user can ask for something, see the results, and complete a purchase instantly in the same place. At the time of writing this article (October 2025), this functionality is only available for U.S. buyers.

Instant Checkout runs on OpenAI’s Agentic Commerce Protocol, which connects ChatGPT to your store. Payments go through trusted processors, but you still handle everything else like fulfillment, shipping, and support.

The goal is simple. Reduce friction for buyers and make chat a place where discovery and purchase happen together. This is a game changer for both brands and consumers.

How to Use ChatGPT Instant Checkout for Your E-Commerce Shop

Register as a Merchant with OpenAI

To use ChatGPT Instant Checkout, start by registering your store on the ChatGPT merchant page. You’ll need to share your business details, product categories, and contact info.

If you’re on Shopify or Etsy, you’re already eligible and don’t have to build anything. If your store runs on a custom setup, you’ll go through the merchant form and handle integration manually.

Before you apply, make sure your payment processor, shipping setup, and product data are clean and accurate.

Create Your Product Feed

Your product feed is what allows ChatGPT to find and display your products correctly. It includes everything from titles and descriptions to prices, images, and stock levels.

Keep your product titles natural and descriptive. Think about how people actually search. Someone might ask “What’s a good travel backpack under 100 dollars?” so your product data should be written in that same conversational tone.

Update your feed often. If your prices, images, or stock numbers are out of sync, your products might not show up or display properly.

Build a Checkout Integration (If You’re Not a Shopify or Etsy Merchant)

If you don’t use Shopify or Etsy, you’ll need to connect your checkout to ChatGPT using OpenAI’s Agentic Commerce Protocol. This setup allows ChatGPT to send checkout sessions directly to your store.

Your development team will add a few endpoints to handle the process. Once it’s connected, payments will go through your current processor, and new orders will appear just like any others in your system.

Before going live, test every step of the flow. Place a test order, confirm payment, check the email confirmation, and make sure fulfillment triggers correctly.

What Should You Do to Ensure Your Online Shop Is Ready for ChatGPT Instant Checkout?

To get your store ready for ChatGPT Instant Checkout you’ll need to make sure your tech is in order, especially your product feed and structured data.

Start by getting your product feed set up correctly. This is how ChatGPT reads and understands what you sell. Each item should have accurate titles, descriptions, pricing, inventory levels, images and shipping details. If something is missing or formatted wrong your products won’t show or will show the wrong information.

Next review your schema markup. This is the structured data that helps AI systems understand your products. Use clean and consistent schema for product attributes, prices, reviews and availability. The better your markup the easier it is for ChatGPT to surface your products when users search for them in conversation.

Finally test before you go live. Make sure your feed updates properly, your schema is validated and all product details sync without errors. Once the data layer is solid everything else becomes easier to scale.

Is it worth integrating with ChatGPT’s Instant Checkout?

ChatGPT Instant Checkout is one of the biggest shifts in online shopping right now. It’s where search, discovery, and purchase all happen in one place.

If you run an online store, this is your moment to get ahead. Set up your merchant account, build your feed, and make sure your systems are ready. Once you do, your products can start showing up right where people are already shopping, inside ChatGPT.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!