What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Peekaboo: An affordable alternative to Profound

September 3, 2025

4 min read

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By Filipe Lins Duarte

Peekaboo and Profound are two of the top AI visibility tracking tools in 2025. In this guide, we compare both platforms, explore pricing, features, and performance, and help you decide which one fits your business best based on speed, affordability, and usability.

Peekaboo: An affordable alternative to Profound

Profound is perhaps the leading AI Visibility Tracking Tool today, however, it's price can be a barrier for many companies, with their cheapest plan starting at $499/mo. Both tools help you understand how your brand shows up in AI-generated responses, however they take very different approaches.

In this article, we will talk about an alternative to Profound - Peekaboo. We will also look into what makes Profound a strong enterprise solution, and why Peekaboo has become the go-to choice for startups, agencies, and SMBs, and how to decide which one is right for your business.

Profound Features

Profound is one of the most established names in the AI visibility space. It’s built for large enterprise teams that want deep analytics and extensive reporting features. The platform includes detailed dashboards that show AI visibility metrics, competitor performance, and historical trends across major AI engines.

Profound also offers advanced insights into content performance, visibility gaps, and traffic estimates. While this depth can be valuable for enterprise teams that need complex workflows, it also means the product comes with more setup, onboarding, and a steeper learning curve. If your team has dedicated resources for data analysis and SEO, Profound might fit well. However, smaller teams looking for quick insights or a simple way to measure their visibility across AI engines often find it too heavy to implement effectively.

Profound Pricing

Profound positions itself as a premium enterprise solution, and its pricing reflects that. Most of the public data and user reviews point to entry-level plans starting at around $499 per month, with larger organizations often paying well into four figures monthly.

That price point may be justified for big enterprises with complex visibility tracking needs, but for startups, small businesses, and agencies, it can be difficult to justify the investment, especially when alternative platforms like Peekaboo offer similar visibility capabilities for a fraction of the cost.

Peekaboo Features

Peekaboo was designed to give marketing and SEO teams a fast, actionable, and affordable way to monitor their brand visibility across AI engines. You can start by simply pasting your website URL and immediately get an AI Visibility Report that shows: Where your brand appears in AI-generated answers; Which sources are being cited by ChatGPT, Gemini, and Perplexity; How your competitors perform on the same prompts Clear recommendations on what to improve Unlike other tools that only provide reporting.

Peekaboo focuses on GEO (Generative Engine Optimization) execution. The platform not only tells you where your brand stands, but also shows what’s driving those results and how to improve them. Another advantage is Peekaboo’s multi-engine coverage. It tracks your visibility across leading AI models like ChatGPT, Gemini, Perplexity, Claude, and more, giving you a holistic view of your brand presence across AI search environments.

Peekaboo Pricing

Peekaboo has built its reputation on being accessible to teams of all sizes. Their starting plan starts at just $100/mo, allowing you to track up to different brands with prompt analyses on a daily basis. Peekaboo also offers custom plans starting at just $50/mo based on your budget, number of tracked prompts, and desired frequency of monitoring. For this you need to contact the Peekaboo team directly to get a custom quote. The key difference from Profound is flexibility.

Peekaboo’s model is built for modern marketing teams that value speed, simplicity, and collaboration. You can manage multiple brands, clients, or markets within one dashboard, and all team members can log in without extra seat costs. That flexibility makes Peekaboo an ideal fit for agencies, startups, and growth-focused companies that want AI visibility insights without the complexity or cost of an enterprise platform.

Which AI Monitoring tool should I choose, Profound or Peekaboo?

Both Peekaboo and Profound are solid tools, but they cater to different audiences.

If you’re part of a large enterprise that needs in-depth dashboards, historical analysis, and has the resources to manage a complex implementation, Profound is a good option. However, if your priority is speed, affordability, and actionability, Peekaboo is the better choice. It helps you see exactly where your brand appears across major AI engines, how you compare to competitors, and what specific actions to take to improve your visibility in AI answers.

In short, Profound is built for enterprise scale. Peekaboo is built for speed and execution.

If you want to understand how your brand appears across ChatGPT, Gemini, and Perplexity today, start with Peekaboo’s free visibility read and turn those insights into real GEO results.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!